A product canvas is a strategic product planning tool that provides a one-page overview of a product's purpose, target audience, key features, and more. It's a visual chart that helps teams understand the product's direction and goals.
The canvas typically includes sections like:
1. Product name: The name of the product.
2. Goal: The main objective of the product.
3. Target group: The primary users or customers of the product.
4. User needs: What the target group expects from the product.
5. Product features: The main functionalities of the product.
6. Value proposition: The unique value the product offers to its users.
7. Business goals: The business objectives the product aims to achieve.
The product canvas helps in aligning the team, defining the product strategy, prioritizing features, and creating a roadmap to success. It's a living document that evolves as the product and market conditions change.
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