Question
The experimenter is a persona that is characterized by a curiosity-driven approach. They are often innovators, willing to take calculated risks and challenge established practices in order to develop new prototypes or ideas. This is done through a process of learning by trial and error, often referred to as experimentation as implementation. A great example of this is BMW's decision to create theater-quality films to promote their brand, a move that was a departure from their usual advertising channels. Despite the risk and lack of guarantee that this approach would work, the films were a huge success, demonstrating the potential benefits of an experimenter's approach. In essence, experimenters are risk-takers and innovators, constantly pushing boundaries and exploring new possibilities.
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Experimenters take a curiosity or "what if" approach. This persona develops new prototypes using "experimentation as implementation," learning by trial and error. They take calculated risks and aren't afraid to take on established practices. BMW reaped the benefits when they took the experimenter view with their successful short films. The car company turned away from their usual advertising channels and created theater-quality films to promote their brand. They had no guarantee that the approach would work, but the risk paid off when the films became a huge success.
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