Tell me more about the experimenter

The experimenter is a persona that is characterized by a curiosity-driven approach. They are often innovators, willing to take calculated risks and challenge established practices in order to develop new prototypes or ideas. This is done through a process of learning by trial and error, often referred to as experimentation as implementation. A great example of this is BMW's decision to create theater-quality films to promote their brand, a move that was a departure from their usual advertising channels. Despite the risk and lack of guarantee that this approach would work, the films were a huge success, demonstrating the potential benefits of an experimenter's approach. In essence, experimenters are risk-takers and innovators, constantly pushing boundaries and exploring new possibilities.