Brand perceptual maps are visual representations that show how consumers perceive a brand compared to its competitors, especially in terms of price and quality. They are used in brand positioning to identify a brand's competitive advantages, audience needs, and core brand values. By plotting a company's brand against its competitors on the map, businesses can gain a better understanding of their brand's position in the market and plan strategies to enhance their brand equity.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
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