What are common challenges in applying the brand management toolk

Common challenges in applying the brand management toolkit include understanding the target audience, maintaining brand consistency, and dealing with negative brand perception. These can be overcome by conducting thorough market research to understand the audience, creating a strong brand guideline to maintain consistency, and addressing negative perceptions proactively through effective communication and actions.

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Think about the funky shoe brand Crocs - how did these holed, foam clogs go from an internet meme to become one of the most popular brands in 2021? While Crocs' iconic shoe was released in 2002 and seen as a major growth stock by the time of its IPO in 2007, it was largely written off as a fad by 2008 and its stock plunged from $69 to $1 after it lost over $185 million in profit during the recession.

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Brand Management

Your brand image can make or break what you do. Whether you want to overhaul an existing brand image find your brand voice for the first time, this pr...

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