Cross-selling strategies involve selling additional products or services to an existing customer. It's a method used by businesses to increase the value of a single customer by offering related or complementary products. Some effective cross-selling strategies include understanding customer needs and preferences, recommending related products, bundling products, training staff, and using technology. The key to successful cross-selling is to enhance the customer's experience, not just increase sales.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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