What are research parameters and how do they fit into a marketing

Research parameters are specific variables identified for study within a research project. They help in defining the scope of the research and provide a direction to it. In a marketing plan, research parameters could include factors like target audience, market size, competition, consumer behavior, etc. They fit into a marketing plan by providing valuable insights that help in making informed decisions about product development, pricing, promotion, and distribution strategies.

Question was asked on:

The template includes slides on Market Competition, a Customer Satisfaction Matrix, Personnel Requirements, Marketing Plan Dashboard, Portfolio and PESTEL analysis, Net Promoter Score, Communication policy, Research Parameters, Marketing Objectives and additional Marketing KPI dashboards. Plus, read to the end to learn how TikTok positioned its marketing plan to capitalize on Facebook's decline.

Asked on the following presentation:

Marketing Plan (Part 2)

Have your organization’s marketing efforts stalled out with overpriced ads and harder customer conversions? A strong marketing plan helps control cost...

download

Download 9 out of 28 slides