Alternative approaches to marketing a service could include focusing on customer feedback and using it to improve and define the services being offered. This could involve surveying and research to understand customer needs and expectations. Another approach could be to view every aspect of the company as part of the marketing effort, rather than confining marketing to a specific department. This could involve ensuring that all company activities, from product development to customer service, are aligned with the company's marketing goals.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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