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Some alternative frameworks to PESTEL for macro environment analysis include SWOT (Strengths, Weaknesses, Opportunities, Threats), Porter's Five Forces, and Scenario Planning. These frameworks also allow businesses to analyze their external environment and make strategic decisions.
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Follow along as we dive into a variety of factors that impact businesses and their corresponding frameworks for macro environment analysis. We will examine all components of PESTEL (or sometimes also spelled PESTLE), value chain analysis, risk management, and scenario planning. And if any of these terms sound foreign to you, there will also be real-life case studies to make them make sense.
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How to respond to the current economic shifts of tariffs and geopolitical changes? Use this Macro Environment Analysis deck to examine the frameworks ...
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