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Some alternative marketing strategies could include traditional advertising methods such as TV, radio, and print ads. Social media campaigns on platforms like Facebook, Instagram, and Twitter could also be effective. Influencer marketing, where popular individuals promote the product, could also be a viable strategy. Additionally, direct email marketing or even a viral marketing campaign could be alternatives. It's important to note that the best strategy would depend on the specific goals and target audience of the campaign.
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Burger King's controversial "Google Home of the Whopper" marketing campaign, estimated at $135 million in earned media, received a top creative award at Cannes Lions in 2017, per case study by David the Agency. The fast food company snuck into people's homes thanks to its TV commercial spot. The line from the spot: "OK Google, Tell me about the Whopper" allowed the company to activate Google Assistant.
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Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications d...
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