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Some alternative methods to plot a company's brand position against competitors include using a SWOT analysis, conducting a competitive analysis, using a brand equity model, or utilizing a brand attribute matrix. These methods can provide different perspectives and insights into a company's brand position.
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A brand positioning model defines your competitive advantages, audience needs, defendable strengths, and core brand values. (Slide 3) Use brand perceptual maps to plot how your company's brand positions against competitors, especially when it comes to price and quality. (Slide 7) After you have a solid grasp of your brand position, continue the brand management process to plan and implement new programs, measure performance, and sustain brand equity. (Slide 12-14)
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Does your company still struggle with the best way to communicate your value to consumers? An effective brand positioning strategy can set you apart f...
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