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Some alternative monetization strategies for video streaming services could include advertising, partnerships with other companies, offering premium content for an additional fee, and creating branded merchandise. They could also consider offering tiered subscription models with different price points and benefits, or even exploring opportunities for live events or experiences.
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This brings us to content spending. The top eight video streaming services are estimated to spend around $140 billion on content this year. With customer acquisition costs rising in a saturated market, this is no longer sustainable without additional monetization strategies. All of these networks need to compete for global subscribers, and most of that growth will likely come from emerging markets where price points are lower.
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