Some alternative pricing strategies for high-cost products or services include understanding your ideal client and their spending power. A costly product or service can be totally affordable as long as it's marketed to the right audience. Payment plans that allow paying in installments is also a good idea. Remember, pricing is largely a marketing issue, not a sales issue. Marketing creates awareness. Sales brings clients from awareness into a business relationship. A sale isn't the end of a conversation. It's the beginning of a relationship.
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