What are some alternative strategies to a go-to-market plan that can help a product avoid plummeting into oblivion after hitting market saturation?

One example of a company that successfully renewed customer interest during the transitional period of their product lifecycle is Apple Inc. When the sales of their flagship product, the iPhone, started to plateau, Apple introduced a series of new services like Apple Music, Apple TV+, and Apple Arcade. These services not only renewed interest in Apple's ecosystem but also tapped into new markets, thereby ensuring continued growth for the company.

Global companies like Apple and Google can utilize a go-to-market strategy to extend their growth horizon by always looking ahead and strategizing for the next big move. This could involve renewing customer interest in existing products or tapping into new markets. They can also focus on the post-sales tactics to extend the growth horizon. It's important to note that the transitional period after a product hits market saturation is critical, as it can either renew customer interest or tap into a new market.