Some alternative strategies to benchmarking include SWOT analysis, PESTEL analysis, and Porter's Five Forces. SWOT analysis helps to identify strengths, weaknesses, opportunities, and threats. PESTEL analysis considers Political, Economic, Social, Technological, Environmental, and Legal factors that might affect an organization. Porter's Five Forces is a tool used to understand the competitiveness of a business environment and the attractiveness of a particular industry.
Comparisons to a top performer or industry leader not only examine the current business performance...
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