What are some alternative strategies to customer needs analysis that businesses can use to generate revenue growth?

Some examples of products or services that have successfully surprised and delighted their customers with unexpected features include Amazon with its one-click ordering, Zappos with its exceptional customer service, and Apple with its intuitive user interface and design. These companies have gone above and beyond to provide features that customers didn't expect but ended up loving.

Global companies like Apple or Google can use customer needs analysis to delight their users with unexpected features by first understanding the basic expectations of their users. This can be achieved through various methods such as surveys, user feedback, and market research. Once they have a clear understanding of the basic needs, they can then focus on identifying areas where they can exceed these expectations. This could be through innovative features, improved user experience, or additional services that the user might not have expected but finds useful. It's all about understanding the customer's needs and then going a step further to surprise and delight them.