Question
Some alternative strategies to Customer Needs Analysis that businesses can use to understand their customers better include: conducting surveys, interviews, and focus groups; analyzing customer behavior and purchase history; using social media and online reviews to gather feedback; and employing predictive analytics and machine learning algorithms to anticipate customer needs and preferences.
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When presenting findings of these customer sentiments to stakeholders, two big questions to address are: How important it is for a group of customers to address a certain problem in their lives, and how satisfied they are with their current solution. Usually, if a problem of high importance is getting unsatisfactory treatments, that's what the business should focus on. (Slide 6)
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