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Some alternative strategies to differentiate a business in its industry include focusing on underserved areas, allocating more resources to create or raise more value in these areas, and reducing or eliminating efforts in areas where the industry has been competing for a long time.
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It's important to understand which of these factors has the industry been competing on for a long time. Because those are the efforts you'd want to "eliminate" or "reduce". On the other hand, differentiate yourself in underserved areas. Allocate more resources to "raise" or "create" more values in these factors.
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