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Alternative strategies to earned, owned, and paid media in managing a brand's image could include direct engagement with customers through events or experiential marketing, partnerships with other brands or influencers, and community building. It's also important to have a strong customer service strategy, as this can greatly influence a brand's image. Additionally, thought leadership, such as speaking at conferences or publishing industry-related content, can help to establish a brand's reputation and credibility.
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Earned media refers to brand awareness generated through organic means, such as online reviews and social media mentions. In other words, good PR that is earned. Owned media includes channels that are managed by the brand. Such as company website and social-media profiles. Paid media refers to external marketing efforts paid for by the company. Such as influencer marketing and online ads.
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Need a way to manage brand image and improve public perception? This PR Strategy presentation provides a comprehensive suite of tools to craft the bes...
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