Alternative strategies to the 'Budget versus Actual' dashboard for tracking ROI could include the 'Cost per Acquisition' dashboard, which tracks the cost of acquiring a new customer against the revenue they generate. Another option could be the 'Lifetime Value' dashboard, which measures the total revenue a business can reasonably expect from a single customer account. This helps in understanding the long-term value of customers and can be a good indicator of ROI. A 'Sales Growth' dashboard can also be useful, as it tracks the rate at which the company's sales revenue is growing, which can be a good indicator of positive ROI.

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Start with the "Budget versus Actual" dashboard. At the top, you can filter the dashboard based on the date range and dropdowns you want to prioritize. Remember to clear all the inputs to see all your data. Below the filter inputs, the Budget versus actual overview gives a quick glance at the data from the last three months of the latest date in your date range. Next to it, the "Budget versus actual by month" section calculates how much you spent against how much you budgeted for the given search filter.

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Marketing Dashboard

Need a dashboard to compare budget vs. actual spent? This fully customizable dashboard tracks budget vs actual and actual spent vs. ROI gained over an...

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