What are some alternative strategies to the 'Budget versus Actual' dashboard for tracking ROI?

Amazon is a prime example of a company that uses a 'Budget versus Actual' dashboard effectively. They use it to track their spending and compare it with their budget. This allows them to identify areas where they are overspending and make necessary adjustments. It also helps them to allocate resources more efficiently, ensuring that they are investing in areas that provide the best return on investment.

Global companies like Apple or Google can utilize a marketing dashboard to track their budget versus actual spending by setting up a "Budget versus Actual" dashboard. This dashboard can be filtered based on the date range and other parameters that the company wants to prioritize. The "Budget versus actual" overview provides a quick glance at the data from the last three months of the latest date in the date range. The "Budget versus actual by month" section calculates how much the company has spent against how much it had budgeted for the given search filter. This allows the companies to keep a close eye on their spending and ensure they are staying within their budget.