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Alternative strategies to the PR Maturity Index for managing brand image and improving public perception could include:
1. Social Media Engagement: Utilizing social media platforms to engage with the audience, respond to their queries, and share valuable content.
2. Influencer Marketing: Collaborating with influencers who can help promote the brand to their followers.
3. Content Marketing: Creating and sharing valuable content that resonates with the audience and positions the brand as a thought leader.
4. Community Involvement: Participating in community events or initiatives to show the brand's commitment to social responsibility.
5. Crisis Management: Having a plan in place to handle any potential PR crises that could negatively impact the brand's image.
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To start, use the PR Maturity Index to plot your brand's strengths and weaknesses. This slide shows a customizable radio chart based on your scoring. In this example, the score is based on these common factors: Media awareness, brand positioning, internal support, expertise, process, and media relationships. You can edit these factors or add and delete more based on what matters the most to your organization. On the right, plot the scores and their average on a scale of 1 to 5. (Slide 22)
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Need a way to manage brand image and improve public perception? This PR Strategy presentation provides a comprehensive suite of tools to craft the bes...
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