Some alternative strategies to the Product Market Pyramid include the Market Segmentation Strategy, the Blue Ocean Strategy, and the Value Proposition Canvas. The Market Segmentation Strategy involves dividing the market into distinct groups of buyers with different needs, characteristics, or behaviors. The Blue Ocean Strategy involves creating a new, uncontested market space that makes competitors irrelevant. The Value Proposition Canvas helps businesses to understand their customers' needs and create products that meet those needs.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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