Some alternative strategies to track ROI gained over a period apart from using a marketing dashboard include:
1. Using a CRM system: CRM systems can track sales and customer interactions, which can be used to calculate ROI.
2. Manual tracking: This involves keeping records of all marketing expenses and revenues and calculating ROI manually. This can be time-consuming but can provide a detailed understanding of ROI.
3. Using analytics tools: Tools like Google Analytics can track website traffic and conversions, which can be used to calculate ROI.
4. Using financial software: Financial software can track revenues and expenses, which can be used to calculate ROI.
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