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Some alternatives to A/B testing in the startup world include multivariate testing, usability testing, and cohort analysis. These methods can provide different insights and may be more suitable depending on the specific context and goals of the startup.
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— released in early-October 2017 — is the continuation of the award-winning The Lean Startup — both written by Eric Ries. The Lean Startup introduced "lean manufacturing" techniques into the innovation community and is credited with institutionalizing "agile methodologies," "lean processes," and "A/B testing."
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The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean Startup — both written by Eric Ries. The Lean Sta...
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