Some challenges businesses might face when trying to implement the strategies outlined in the book could include difficulty in maintaining focus, distinguishing themselves from competitors, keeping up with trends, and effectively communicating their brand. Additionally, the unique format of the book as a "whiteboard book" might pose a challenge for those who are more accustomed to traditional text-based resources.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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