Some challenges in implementing 'change by design' could include resistance to change, lack of understanding of the design process, and difficulty in applying design principles to non-product problems.
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The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...
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The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make "change by design." Tim draws from his years of experience to present the fundamental principles of the design process, from idea to realization. These principles apply not only to products, but to services, procedures, and virtually any other kind of problem.