What are some common misconceptions about budget planning in the field of marketing?

Tesla could consider several alternative marketing strategies. One could be experiential marketing, where they create immersive experiences to engage potential customers. This could involve virtual reality experiences or test drive events. Another strategy could be influencer partnerships, where Tesla partners with influential individuals who can promote their products. Content marketing is another strategy, where Tesla could create engaging and informative content about their products and the electric vehicle industry. Lastly, Tesla could also consider traditional advertising methods like TV and radio ads, billboards, and print media.

Global companies like Apple or Google can effectively categorize their marketing budget by first identifying various expenses and listing them out by categories. These categories could include social media, video advertising, email marketing, and more. They can then add any new marketing strategies they want to implement during the period and assign a budget amount to all of these categories. This approach allows for a comprehensive view of where the marketing budget is being allocated and helps in making informed decisions.