Some common misconceptions about the design process include the belief that it is only applicable to creative fields, that it is solely about creating aesthetically pleasing products, and that it is an innate talent rather than a learned and practiced skill. In reality, the design process is a systematic approach that can be applied to various areas in business and life, including processes, social issues, and policy making. It is not just about creating innovative products or services, but also about solving problems and improving functionality.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
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