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Some common misconceptions about the use of demographic metrics in product presentations include the belief that all demographic metrics are equally relevant for all products, which is not the case. It's important to highlight the most salient information that is directly relevant to the product being presented. Another misconception is that demographic metrics alone can secure buy-ins from stakeholders and investors. While they are important, the overall quality and appeal of the product, as well as other factors like market trends and competitive landscape, also play crucial roles.
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Great, so your product seems stunning. But when it comes to getting buy-ins from stakeholders and investors, numbers are the ultimate proof. Customer demographics are mostly useful to know. But remember, not every common demographic metric is relevant for all products. So make sure you highlight the most salient information. (Slide 10)
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