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Some common mistakes in implementing a brand positioning strategy include not clearly defining the brand's unique value proposition, not understanding the target audience's needs, not effectively communicating the brand's position to the target audience, and not consistently reinforcing the brand's position in all marketing efforts. It's also a mistake to not regularly review and adjust the brand positioning strategy based on market changes and performance metrics.
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A brand positioning model defines your competitive advantages, audience needs, defendable strengths, and core brand values. (Slide 3) Use brand perceptual maps to plot how your company's brand positions against competitors, especially when it comes to price and quality. (Slide 7) After you have a solid grasp of your brand position, continue the brand management process to plan and implement new programs, measure performance, and sustain brand equity. (Slide 12-14)
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Does your company still struggle with the best way to communicate your value to consumers? An effective brand positioning strategy can set you apart f...
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