The 'change by design' approach, while innovative, has faced some criticisms. Some argue that it may not be applicable to all situations or industries. Others point out that it requires a significant investment of time and resources, which may not be feasible for all organizations. Additionally, it relies heavily on the creativity and innovation of the team, which can be unpredictable and difficult to manage.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
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