Some effective alternatives to 'brainstorms in a darkened room' could include methods such as the 'Six Thinking Hats' technique, 'Mind Mapping', 'Round Robin Brainstorming', or 'Rapid Ideation'. These methods encourage different perspectives, organized thoughts, equal participation, and quick generation of ideas respectively. It's also beneficial to create an open and comfortable environment that encourages free thinking and sharing of ideas.
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Bay writes: "Elegance in business is about seeking simplicity out of complexity, long-lasting foundations for success rather than short-term stop gaps, incredible customer service for the long term rather quick shiny idea that dissolves within a week, real inspiration instead of ineffective 'brainstorms in a darkened room'."