What are some effective tools for designing a set of branding tactics?

Some strategies to measure the effectiveness of a brand positioning strategy include tracking brand awareness and recognition, conducting customer surveys to understand their perception of the brand, analyzing market share and growth, and evaluating the brand's performance against key competitors. It's also important to assess the alignment of the brand's positioning with its core values and strengths, and to measure the impact of any new programs or initiatives on brand equity.

A brand positioning strategy can be adapted to changes in the market by first understanding the current brand position using tools like brand perceptual maps. This helps in identifying the brand's position against competitors in terms of price and quality. Once this is understood, the brand management process can be continued to plan and implement new programs that align with the changes in the market. Performance should be measured regularly to ensure the strategy is working and adjustments should be made as necessary to sustain brand equity.