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Some effective ways to adapt to unpredictable business environments include: developing adaptive capabilities, focusing on speed of decisions over accuracy in fast-paced environments, and regularly reevaluating the predictability and malleability of the environment. It's also important to avoid overconfidence and unexamined habits, such as overestimating one's control over achieving goals or sticking to a rigid strategic planning process.
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Misplaced confidence – in order to choose the right strategic style, one must first accurately evaluate the predictability and malleability of the environment. As a part of the study conducted under Reeves' leadership, executives' perceptions with objective measures of their actual environments were compared. A strong tendency to overestimate both factors was revealed as a result – over 80% of the executives said that "achieving goals depended on their own actions more than on things they could not control." Unexamined habits – although the majority of the executives surveyed agreed that building the adaptive capabilities required to address unpredictable environments was important, fewer than one in five felt sufficiently competent in them. Nearly 80% said that in practice they begin their strategic planning by articulating a goal and then analyzing how to get there. 70% said that they value accuracy over speed of decisions, even when they are well aware that their environment is fast...
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Follow up to the first part of our Business Strategies and Frameworks compilation, part 2 offers you some of the most useful and popular business stra...