Some effective ways to brainstorm and decide what makes your business unique include understanding your business's origin and credibility, defining your purpose in concise terms, having a clear vision for your business's future, identifying the trends your business is riding, understanding your competitive landscape, and defining what makes your business the best and only one to fulfill a certain promise or deliver the best experience. It's also important to know when to add or subtract elements from your business and to identify and engage with your brand loyalists.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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