Some effective ways to measure the value of a service from a customer's perspective include conducting customer surveys, gathering feedback, tracking customer behavior, and analyzing customer complaints. It's also important to consider the overall customer experience, including the quality of customer service and the ease of use of the service. Additionally, understanding the customer's needs and expectations can help in evaluating the value of a service.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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