Some elements to include in an invoice to make it look professional include: a clear title such as 'Invoice'; your company name, address, and contact information; the client's name and address; a unique invoice number; a list of services or products with descriptions, quantities, and prices; the date of issue and payment due date; the total amount due; and payment terms and methods. It's also important to keep the design clean and simple, avoiding overly playful or complex designs that could detract from the professionalism.
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On the first point: You want your invoices to look good, but you don't want to make them designful to the point where they're too playful, as it could cheapen your service and make it look unprofessional. For instance, you don't want your client to think you spend too much time on your invoice design because you don't have enough paying clients! By contrast, having good-looking invoice signals that your business is legitimate and that you get consistent work, even if is actually your first time.