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Some elements to include in an invoice to make it look good but not too playful could be a professional logo, clear and concise information about the services provided, a breakdown of costs, and a clear due date for payment. It's also important to maintain a clean and simple layout, use a professional and easy-to-read font, and stick to a color scheme that reflects your brand but isn't overly bright or distracting.
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On the first point: You want your invoices to look good, but you don't want to make them designful to the point where they're too playful, as it could cheapen your service and make it look unprofessional. For instance, you don't want your client to think you spend too much time on your invoice design because you don't have enough paying clients! By contrast, having good-looking invoice signals that your business is legitimate and that you get consistent work, even if is actually your first time.
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