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Some examples of outrageous guarantees that businesses can offer to ease customers' fear of risk include:
1. Money-back guarantee: If the customer is not satisfied with the product or service, they can get their money back.
2. Lifetime warranty: The company promises to repair or replace the product if it ever breaks or fails.
3. Free trial: The customer can try the product or service for free for a certain period of time.
4. Buy one, get one free: The customer gets two products for the price of one.
5. Satisfaction guarantee: The company promises that the customer will be satisfied with the product or service, or they can get their money back.
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Some tactics to ease customers' fear of risk with purchase is by providing an "outrageous guarantee," such as offering a try-before-you-buy. Outrageous guarantees go beyond just saying satisfaction guaranteed. An outrageous guarantee goes to great lengths to describe exactly how a customer should feel after purchasing and how they can expect their lives to improve.
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Need a marketing strategy that can get results fast? Here is a practical and uncomplicated 1-page marketing plan that you can complete today and incre...
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