The content does not provide specific examples of businesses that have successfully adapted to unpredictable environments. However, it does mention that executives often overestimate their control over achieving goals and underestimate the importance of adaptability in unpredictable environments. It also suggests that many executives value accuracy over speed in decision-making, even in fast-paced environments.
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Follow up to the first part of our Business Strategies and Frameworks compilation, part 2 offers you some of the most useful and popular business stra...
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Misplaced confidence – in order to choose the right strategic style, one must first accurately evaluate the predictability and malleability of the environment. As a part of the study conducted under Reeves' leadership, executives' perceptions with objective measures of their actual environments were compared. A strong tendency to overestimate both factors was revealed as a result – over 80% of the executives said that "achieving goals depended on their own actions more than on things they could not control." Unexamined habits – although the majority of the executives surveyed agreed that building the adaptive capabilities required to address unpredictable environments was important, fewer than one in five felt sufficiently competent in them. Nearly 80% said that in practice they begin their strategic planning by articulating a goal and then analyzing how to get there. 70% said that they value accuracy over speed of decisions, even when they are well aware that their environment is fast...