The book 'Pre-suasion' does not provide specific examples of businesses that have successfully implemented the persuasion models discussed. However, many businesses in various industries use persuasion techniques in their marketing and sales strategies. For instance, companies often use 'priming' to influence customers' perceptions and decisions. This could involve presenting certain information or stimuli to 'prime' the customer to think or feel a certain way, thereby influencing their subsequent behavior. It's important to note that the effectiveness of these techniques can vary depending on various factors, such as the context and the individual customer.

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Pre-suasion

Discover the best ways to direct the attention of the consumer towards a company. Learn persuasion models that can be adopted by smart and savvy busin...

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The author also stresses the importance of asking a question in the proper manner which can ultimately influence customers to make a purchase. His example comes from a surprising group: religious cult recruiters. As they are taught to recruit new members, they will most likely ask someone "are you unhappy?" rather than "are you happy?" The cult recruiters do this because they understand that by "priming" the question with the issue of a person being "unhappy," they stand a higher chance of that person focusing on the negatives things in their life. In other words, what makes them feel bad, and how can the cult make them feel happier?

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A small business can use the key topics or framework covered in Pre-suasion to grow by implementing the persuasion models discussed in the book. These models focus on directing the attention of the consumer towards the company. One of the key strategies is asking questions in a manner that influences customers to make a purchase. For example, priming a question with a negative connotation can make a person focus on the negatives in their life, which can then be addressed by the product or service the business offers. This strategy can be used to effectively influence customers and increase sales.

A company in a traditional sector like manufacturing or retail can apply the innovative approaches discussed in Pre-suasion by focusing on the timing and framing of their communication. They can use the concept of 'priming' to influence customers' decisions. For example, they can ask questions or present information in a way that highlights the benefits of their products or services, thereby directing customers' attention towards positive aspects and influencing their purchasing decisions. They can also use persuasion models to direct the attention of the consumer towards their company and its offerings. It's all about how and when the information is presented.

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