What are some examples of businesses that have successfully implemented the persuasion models discussed in Pre-suasion?

A small business can use the key topics or framework covered in Pre-suasion to grow by implementing the persuasion models discussed in the book. These models focus on directing the attention of the consumer towards the company. One of the key strategies is asking questions in a manner that influences customers to make a purchase. For example, priming a question with a negative connotation can make a person focus on the negatives in their life, which can then be addressed by the product or service the business offers. This strategy can be used to effectively influence customers and increase sales.

A company in a traditional sector like manufacturing or retail can apply the innovative approaches discussed in Pre-suasion by focusing on the timing and framing of their communication. They can use the concept of 'priming' to influence customers' decisions. For example, they can ask questions or present information in a way that highlights the benefits of their products or services, thereby directing customers' attention towards positive aspects and influencing their purchasing decisions. They can also use persuasion models to direct the attention of the consumer towards their company and its offerings. It's all about how and when the information is presented.