Some examples of companies that have successfully innovated for the mass market include Walmart, which has revolutionized retail with its focus on affordable products, and Amazon, which has made online shopping accessible and convenient for the masses. Other examples include IKEA, which has made stylish, functional furniture affordable, and Xiaomi, which offers high-quality smartphones at a fraction of the cost of its competitors.
Innovation is more than creativity; it is a process that is structured, with rules and best practice...
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