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Some examples of companies that have successfully implemented blitzscaling techniques include Google, LinkedIn, Facebook, and Xiaomi. Google, LinkedIn, and Facebook have used these techniques to rapidly scale and double in size in a short period of time. Xiaomi, a smartphone maker, is another example. Founded in 2010, it became the third-largest smartphone maker in the world by 2015. However, in 2016, its sales dropped 40% year-over-year. The company responded by attacking its distribution problems with a rapid, massive effort to build up its offline sales channel, resulting in a 59% sales rebound in 2017.
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Companies in China grow, break apart, and recombine with incredible speed. Smartphone maker Xiaomi is a prime example. It was founded in 2010; by 2015 it was the third-largest smartphone maker in the world; but in 2016 its sales dropped 40% year-over-year. The company responded by attacking its distribution problems with a rapid, massive effort to build up its off-line sales channel—in 2017 its sales had rebounded 59% from the previous year.
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Blitzscaling is all about rapidly growing and scaling a business or product. Learn the techniques that digital companies like Google, Linkedin and Fac...
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