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Some examples of companies that have successfully implemented the concept of customer experience as a major selling point include Apple, Amazon, and Starbucks. Apple has created a unique customer experience with its sleek product design, intuitive user interface, and high-quality customer service. Amazon has revolutionized online shopping with its easy-to-use website, vast product selection, and fast delivery. Starbucks has created a unique "third place" experience that goes beyond just selling coffee, focusing on the ambiance, customer service, and community engagement.
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The customer experience has become as important as customer service and customer satisfaction. Consumers don't just buy things and services; they buy experiences. When the experience of using a product or service evolves into a genuine feature, that experience can become the major selling point. A good idea can outperform a great one if it provides a better or more entertaining experience.
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A tour through the systems used by design firm and idea factory IDEO provides an insider's view of how innovation works and why it's a necessity for a...
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Without adequate innovation, you risk falling behind in even what you do well. So how can an organization ensure its business transformation endeavors pushes the right boundaries and bring in the desired ROI? Our Innovation and Transformation deck highlights tools to ideate and carry out innovations the right way, including innovation ambition matrix, the Kubler-Ross Change Model curve, SCAMPER Mind Map, Maturity Assessment Scoreboards, and many more.
Stay ahead of the curve and introduce new strategies, structures, culture, and capabilities to your team with our Innovation Management presentation. This deck includes techniques and frameworks that can help you nurture game-changing concepts into realistic practices.
How do you unparse complex problems with a clear and logical mind? With the right frameworks and mental models, you can confidently guide any organization or client through periods of change. Our Consulting Frameworks for Innovation deck reviews problem-solving models that foster not only creative ideas but also structured thinking. From Minto’s Pyramid Principle, to Blue Ocean Strategy, Accelerating Diffusion of Innovation, McKinsey’s Three Horizons, SIPOC New Product Introduction Process, and more, these battle-tested tools have been used to solve some of the complicated issues in the business world.
How can you accelerate the cerebral engines that power those “Aha!” moments? And what sets a good idea apart from just any average idea? Whether it’s as a collaborative effort with other team members, or a solo endeavor at your desk, or thinking on-the-spot during a case interview, or even leading a workshop, use our collection of Brainstorming Techniques to upkeep the mind palace.