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Customer pains that a value proposition might address could include issues with current product or service such as high cost, poor service, lack of features, or inefficiencies. It could also address unmet needs or desires, such as the need for a more convenient solution, a desire for better quality, or the need for a solution that is more tailored to the customer's specific situation. The value proposition should clearly demonstrate how the product or service will solve these pains and provide benefits that are directly applicable to the customer's needs.
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On the other side, the same elements of a value proposition are addressed from the customer's point of view. The customer has particular pains that need to be solved, and they should also find benefits in the product or service that are directly applicable to their needs. The last third is "customer jobs", or the tasks a customer needs to accomplish with a given product or service offering. A strong value prop addresses all three of these customer needs and how your company will answer them.
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How do you communicate your value to customers? Use this presentation template to create your own Value Proposition Canvas and dive into the most impo...
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