Some examples of demographic data that can be useful for a business include data on age, income, family status, and interests. This information can help a business discover opportunities and limitations for customer growth. It can also provide insights into the desire for a product or service, the number of people interested in the offering, the income range and employment rate of potential customers, and the geographical locations that the business can reach.
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Using market research to find customers – gather demographic information to discover opportunities and limitations for customer growth (examples: data on age, income, family and interests). Then answer these questions to get a good sense of your market: Is there a desire for your product or service? How many people would be interested in your offering? What are the income range and employment rate? Where do your customers live and where can your business reach? How many similar options are already available to consumers? What do potential customers pay for these alternatives? The methods you can use to do direct research are surveys, questionnaires, focus groups and in-depth interviews.