The book does not provide specific examples of design solutions. However, it emphasizes the importance of creating an environment that encourages exploration, experimentation, and risk-taking as a means to design effective solutions for nearly any problem.
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The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...
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Innovation, whether it's used for solving global warming or finding a better distribution structure, can come from any environment. As long as people have the freedom to explore, experiment, and take risks, they can design effective solutions for nearly any problem. Through stories and examples, the book presents guidelines on how to create the right environment for design and innovation.
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