Some examples of designs that have failed due to their complexity include the original Microsoft Zune, which was criticized for its complex user interface, and the BMW iDrive system, which was initially panned for its overly complicated controls. Another example is the Juicero Press, which was a complex and expensive machine for squeezing juice from packets, when a simple hand squeeze would suffice.
How do designers improve their products to work around flaws in human logic? In The Design of Everyd...
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