Download and customize hundreds of business templates for free
Examples of existing alternatives that a product needs to outperform for achieving product-market fit could include direct competitors in the market, substitute products or services, or even the option of the customer doing nothing or solving the problem themselves. The specific alternatives would depend on the product and market in question.
Question was asked on:
Most products fail due to poor product-market fit. Product-market fit can be achieved when a product meets customer needs in better ways than existing alternatives, and as a result creates significant customer value. The Lean Product Process is an actionable framework to achieve this product-market fit. It breaks the process down into six steps: identify target customers, select underserved needs, define Product Value Proposition, shortlist Minimum Viable Product feature set, build a prototype, and test with customers. This process minimizes rework as it facilitates rigorous step-by-step product thinking. To achieve product-market fit, keep the problem space separate from the solution space. The problem space identifies essential customer needs while the solution space focuses on product design. Multiple solutions can solve each problem in the product space. The first step in the Lean Product process is to identify the customer segment. Target customers are defined with key attributes...
Asked on the following book summary:
Why do so many products fail? It's not because they are built or marketed poorly, but because they don’t delight customers. Read this book summary for...
Download and customize hundreds of business templates for free