Examples of existing alternatives that a product must outperform to achieve product-market fit can vary greatly depending on the industry and the specific product. However, generally, these could include other similar products or services in the market, existing habits or processes that the target customers are currently using to solve their problem, or even doing nothing if the customers do not perceive the problem as significant enough to require a solution.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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