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Some examples of high performance brands that have successfully implemented the strategies outlined in the book could include Apple, Google, and Amazon. These companies have a clear focus on their brand identity, differentiate themselves from competitors, stay ahead of trends, and communicate effectively with their customers.
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delivers an interesting and unique approach of the authors' view on branding and marketing. Marty Neumeier has created what should be considered required reading by anyone in business that is serious about wanting to succeed. The book offers a brand marketing model that includes four unique elements: Focus, Difference, Trend and Communications. As a "whiteboard book," the information is presented in easy to understand ideas. The author realizes the importance of using pictures and illustrations to drive home the points he is trying to convey in each of the short chapters.
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Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. Marty Neumeier has created what should be considere...
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